Terms of Service

1. About these Terms

Unmentioned is operated by Dan Parker as a sole trader, based in the United Kingdom. In these Terms, "Unmentioned", "we", and "us" refer to that operation. "You" and "Customer" refer to the person or business that orders a service or creates an account. Contact: hello@unmentioned.ai.

By creating an account, ordering a service, or using any part of unmentioned.ai, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the service.

2. What we offer

Unmentioned is an agency that helps brands appear in AI search results (ChatGPT, Perplexity, Google AI Overviews, and similar). Our offering has three parts:

• Self-serve digital products. The free AI Search Audit and the paid AI Search Audit. You order via the website, an automated pipeline runs, and we deliver a report.
• Per-engagement implementation services. Content optimization (per-page), Website optimization (per-page), Brand trust building, and bespoke work agreed in writing. You order a defined scope, we deliver the work product within an agreed timeline.
• Retainer services. Full Stack, a monthly subscription where we deliver an ongoing programme of audits, optimisation, and monitoring on a recurring basis.

Sections 3, 4, and 5 of these Terms cover each modality specifically. Sections 6 to 24 apply to all of them unless stated otherwise.

3. Self-serve tools and digital products

The free AI Search Audit and the paid AI Search Audit are automated digital products. You provide a domain, optional competitor information, and (for the paid audit) payment. Our pipeline crawls the domain, queries AI engines and search-data services, scores the results, and produces a report.

Output volatility. AI engines and search results change frequently. The contents of any audit report reflect what the AI engines and data sources returned at the time of the audit. The same audit run a week later may return different results. This is inherent to the category and is not a defect.

Outcome-tied refund for the paid audit. If the paid AI Search Audit identifies fewer than 5 distinct issues across the scored dimensions, you may claim a full refund within 14 days of delivery by emailing hello@unmentioned.ai. We will refund within 14 days of accepting the claim. Outside that trigger, paid audits are non-refundable.

Fair use. Self-serve tools are for evaluating your own brand or domains you are authorised to act on (see Section 7). Don't use the free audit to harvest competitor data at scale, automate orders, or stress-test our pipeline.

4. Per-engagement implementation services

Per-engagement services have a defined scope (for example, 25 pages of Content optimization or 50 pages of Website optimization), a defined fee, and a defined deliverable.

Scope and brief

When you order an engagement, we work from the page count, target keywords, target audience, and any other inputs you supply. Scope is defined by what is described on the relevant service page at the time of order, plus any clarifications we exchange before work starts. Out-of-scope work is treated as a change request (see below).

Delivery timeline

We aim to deliver within the timeframe stated on the relevant service page. If we expect the timeline to slip, we will tell you and agree a revised date.

Acceptance and revisions

When we deliver the work product, you have 14 days to flag any issues against the agreed scope. Within that window:

• Content optimization and Website optimization include 1 round of revisions at no additional cost.
• Brand trust building includes 2 rounds of revisions at no additional cost.

If you do not raise any issues within 14 days, the deliverable is treated as accepted. Revisions outside the included rounds, or changes to scope after delivery, are treated as change requests.

Re-do remedy

If we deliver work that materially misses the agreed brief, our primary remedy is to redo the affected work at no additional cost. We will only refund (in whole or in part) if a redo is not practical or if you have already given us a fair opportunity to fix it and you reject the redo for a reason that relates to the original brief.

Change requests

Out-of-scope changes (extra pages, new keywords, change of direction after work has started) are quoted and invoiced separately. We will agree the change in writing before doing the work.

Custom enquiries

The "Custom site / Get a quote" option on per-page services is handled by email. We agree the scope, timeline, and fee in writing before work starts. Bespoke engagements outside our standard catalogue are handled the same way.

5. Retainer services (Full Stack)

Full Stack is a monthly subscription. You pay in advance for the upcoming month. We deliver an ongoing programme of audits, optimisation, and monitoring as described on the Full Stack service page.

Term and cancellation

The retainer continues monthly until cancelled. You can cancel at any time before your next billing date by emailing hello@unmentioned.ai. The cancellation takes effect at the end of the current paid month. We do not pro-rate partial months.

Scope and changes

The retainer scope is set out on the Full Stack service page. If we want to change the scope materially, we will give you at least 30 days' notice. If you do not accept the change, you may cancel without further obligation.

Carried-over work

Where the retainer includes a fixed monthly volume (for example, pages optimised, audits run), unused volume does not roll over to the next month unless we agree otherwise in writing.

6. Fees, payment, and refunds

Fees are listed on the relevant service page and are quoted in US dollars unless stated otherwise. Self-serve products and per-engagement services are billed up front. The retainer is billed monthly in advance.

Card payments are handled by Stripe directly on the checkout page. By providing payment details you authorise the relevant charge.

Refund mechanics differ by modality. The paid AI Search Audit has the outcome-tied refund described in Section 3. Per-engagement services have the re-do remedy described in Section 4. Retainer fees are non-refundable for completed months; cancellation takes effect at the end of the current month (Section 5).

We may change our fees from time to time. New fees apply to new orders and to retainer renewals after at least 30 days' notice. Existing engagements continue at the agreed price.

Late payment on retainers (more than 14 days past due) may pause the service until paid. Late payment fees and interest may apply under the UK Late Payment of Commercial Debts (Interest) Act 1998 where it applies.

7. Domain access and authority

When you ask us to audit, optimise, or otherwise work on a domain, you warrant that:

• You own the domain or are authorised by the owner to act on it.
• The publicly accessible parts of the domain may be crawled without breaching anyone's rights.
• Any access to private systems (Google Search Console, Google Analytics, your CMS, hosting, DNS) that you grant us is access you are authorised to grant.
• You will not give us access to systems, files, or data that you are not entitled to share.

You indemnify us against losses, fines, or claims that arise from a breach of this Section.

8. Customer responsibilities

We can only deliver good work if you give us what we need. You agree to:

• Provide accurate brief information (target audience, keywords, competitors, brand voice).
• Grant the system access we need within a reasonable time after ordering.
• Respond to questions and review deliverables within the acceptance window described in Section 4.
• Pay invoices on time.
• Keep your account details accurate and your password secure.

If a delay or extra cost is caused by your inputs (late access, incomplete brief, late review), the affected timelines are extended and any additional fees may be charged as a change request.

9. No guaranteed outcomes

SEO and AI search visibility depend on many factors outside our control: search engine algorithms, AI provider behaviour, your competitive landscape, the existing state of your domain, and user behaviour. We will do the work with reasonable skill and care, but we do not guarantee specific rankings, traffic levels, citation counts, mention frequency, conversion rates, or revenue outcomes.

Any forecast or example we share is illustrative, not contractual.

10. AI outputs and volatility

Several of our deliverables include data drawn from third-party AI engines (ChatGPT, Perplexity, Google AI products, and others). You acknowledge that:

• AI outputs are non-deterministic. The same query may return different answers between runs.
• AI providers change their models, training data, and behaviour frequently. Outputs that are accurate today may differ tomorrow.
• AI may produce errors, omissions, or hallucinated facts. We do our best to validate the data we use, but you are responsible for sense-checking AI-generated outputs before relying on them for high-stakes decisions.
• Our reports represent a point-in-time snapshot, not an ongoing guarantee.

11. Intellectual property

Your content

You own your domain, your brand assets, your existing content, and any data you provide to us. You grant us a non-exclusive licence to use that material as needed to deliver the service you have ordered.

Deliverables

Once you have paid in full, you own the bespoke deliverables we produce for you (audit reports, optimised page copy, schema markup, technical change lists, written recommendations specific to your business). You may use them inside your organisation, share them with employees and contractors who need to act on them, and publish or implement them on your own websites.

Our methodology and tools

We retain ownership of our methodology, scoring frameworks, internal tools, prompt libraries, software, audit pipelines, and any reusable templates that are not bespoke to you. Nothing in these Terms transfers ownership of those to you.

Aggregated and anonymised benchmarks

We may use anonymised, aggregated data drawn from many engagements to build category-level benchmarks (for example, the AI Visibility Index leaderboard) and to improve our service. Your brand identity and customer-specific data are never included in any public benchmark or case study without your separate written consent.

Case studies

We may ask you for permission to feature your engagement as a case study or testimonial. We will not publish your name, logo, or specific results without your written consent.

12. Confidentiality

Each party may share information that is confidential (commercial plans, internal data, brand strategy, proprietary content). The receiving party will:

• Use that information only for the purpose of these Terms and the relevant engagement.
• Protect it with at least the same level of care it uses for its own confidential information.
• Share it only with employees, contractors, and advisers who need it and are under equivalent confidentiality obligations.

These obligations do not apply to information that is public, already known to the receiving party, independently developed, or required to be disclosed by law (with reasonable notice where possible).

13. Data protection

We process personal data as described in our Privacy Policy. Where we act as a processor on your behalf (for example, processing personal data inside a CMS you give us access to), we will enter into a Data Processing Addendum on request.

14. Warranties and disclaimers

We warrant that we will perform the services with reasonable skill and care, in line with general professional standards applicable to AI search and SEO agencies.

To the fullest extent permitted by law, the self-serve tools (the free audit and paid audit) are provided "as is" and "as available", and we disclaim all other warranties, express or implied, including any implied warranty of merchantability, fitness for a particular purpose, non-infringement, or quiet enjoyment.

Nothing in these Terms limits any warranty or right that cannot be limited or excluded under applicable consumer or commercial law.

15. Limitation of liability

Excluded losses. To the fullest extent permitted by law, neither party is liable to the other for any indirect, incidental, special, exemplary, consequential, or punitive losses, or for any loss of profit, revenue, business, contracts, goodwill, anticipated savings, or data, however caused.

Liability cap. Our total aggregate liability to you under or in connection with these Terms is capped at:

• For self-serve digital products and per-engagement services: the fees you have paid for the specific engagement that gave rise to the claim.
• For retainer services: the fees you have paid to us in the 12 months immediately preceding the event giving rise to the claim.

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any other liability that cannot be limited or excluded by applicable law.

16. Indemnification

You will indemnify us against any third-party claim, loss, or cost (including reasonable legal fees) arising from:

• A breach of Section 7 (Domain access and authority) or Section 8 (Customer responsibilities).
• Material you provide to us that infringes a third party's rights.
• Use of our deliverables in a way that breaches applicable law.

We will indemnify you against any third-party claim that the services or our methodology, as delivered by us, infringes a third party's intellectual property rights, subject to the limits in Section 15.

17. Term and termination

Self-serve tools and per-engagement services. The agreement between us starts when you place an order and ends when the deliverable is accepted (or deemed accepted under Section 4) and all fees are paid. Either party may terminate for material breach of these Terms that is not cured within 14 days of written notice.

Retainer. Either party may cancel at the end of the current paid month by giving notice before the next billing date (Section 5). Either party may terminate immediately on written notice for material breach that is not cured within 14 days, or for insolvency events.

What happens on termination. Within 30 days of termination, we will let you download any deliverables we hold for you. After 30 days we may delete them in line with our retention rules. Sections that by their nature should survive (including Sections 11, 12, 13, 14, 15, 16, 19, 22, and 23) survive termination.

18. Independent contractor status

We are an independent service provider. Nothing in these Terms creates an employment, agency, partnership, joint venture, or franchise relationship between us. Neither party can bind the other or make commitments on the other's behalf.

19. Assignment

You may not assign or transfer these Terms or any rights under them without our prior written consent. We may assign these Terms to a successor in connection with a merger, acquisition, corporate reorganisation, or sale of substantially all of our assets.

Anti-competitor assignment. If our business is acquired by an entity that you reasonably consider a direct competitor, you may terminate the agreement on 30 days' written notice and we will refund any prepaid, unused fees on a pro-rata basis.

20. Acceptable use

You agree not to:

• Use the service for any unlawful, deceptive, or harmful purpose.
• Attempt to reverse-engineer, scrape, or copy our methodology, tooling, software, or audit pipelines.
• Use the service to harvest data on third parties at scale without their consent.
• Interfere with the operation of the service or attempt to gain unauthorised access to systems, accounts, or data.
• Misrepresent your authority to act on a domain, brand, or third-party system.

We may suspend or terminate accounts that breach this Section.

21. Force majeure

Neither party is liable for failure to perform if the failure is caused by events outside its reasonable control, including outages of third-party platforms (AI providers, search engines, hosting), changes to AI provider terms or APIs, internet outages, cyber-attacks, natural disasters, war, or acts of governments. The affected party will give prompt notice and use reasonable efforts to resume performance.

22. Governing law and jurisdiction

These Terms are governed by the laws of England and Wales. Any dispute arising out of or in connection with them is subject to the exclusive jurisdiction of the courts of England and Wales.

23. General

Notices. Notices to us must be sent to hello@unmentioned.ai. Notices to you will be sent to the email address on your account.

Severability. If any clause is found unenforceable, the rest of these Terms continue in effect.

Waiver. A failure to enforce a right is not a waiver of that right.

Entire agreement. These Terms, together with the Privacy Policy and any written scope, statement of work, or order confirmation, are the entire agreement between us on the subject and replace any earlier agreements.

Changes. We may update these Terms from time to time. The "Last updated" date at the top will reflect the latest version. If we make a material change that affects your rights, we will give you reasonable notice (typically 30 days) and, where the change is to a retainer, the option to cancel without penalty.

24. Contact us

Email hello@unmentioned.ai for questions about these Terms, your account, an active engagement, or a complaint.