The rules of engagement for working with Busca. Last updated 8 May 2026.
Plain-English summary. Busca is an agency. We sell three things: self-serve AI search audits, per-engagement implementation services (Content optimization, Website optimization, Brand trust building), and a monthly retainer (Full Stack). These Terms set out how each one works, what we promise, what we cannot guarantee, and what happens if something goes wrong. AI outputs change between runs, search engines change their algorithms, and we cannot promise specific rankings or traffic. We will do the work with reasonable skill and care, fix anything we missed in the brief, and treat your data carefully.
Busca is operated by Dan Parker as a sole trader, based in the United Kingdom. In these Terms, "Busca", "we", and "us" refer to that operation. "You" and "Customer" refer to the person or business that orders a service or creates an account. Contact: hello@busca.agency.
By creating an account, ordering a service, or using any part of busca.agency, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the service.
Busca is an agency that helps brands appear in AI search results (ChatGPT, Perplexity, Google AI Overviews, and similar). Our offering has three parts:
Sections 3, 4, and 5 of these Terms cover each modality specifically. Sections 6 to 24 apply to all of them unless stated otherwise.
The free AI Search Audit and the paid AI Search Audit are automated digital products. You provide a domain, optional competitor information, and (for the paid audit) payment. Our pipeline crawls the domain, queries AI engines and search-data services, scores the results, and produces a report.
Output volatility. AI engines and search results change frequently. The contents of any audit report reflect what the AI engines and data sources returned at the time of the audit. The same audit run a week later may return different results. This is inherent to the category and is not a defect.
Outcome-tied refund for the paid audit. If the paid AI Search Audit identifies fewer than 5 distinct issues across the scored dimensions, you may claim a full refund within 14 days of delivery by emailing hello@busca.agency. We will refund within 14 days of accepting the claim. Outside that trigger, paid audits are non-refundable.
Fair use. Self-serve tools are for evaluating your own brand or domains you are authorised to act on (see Section 7). Don't use the free audit to harvest competitor data at scale, automate orders, or stress-test our pipeline.
Per-engagement services have a defined scope (for example, 25 pages of Content optimization or 50 pages of Website optimization), a defined fee, and a defined deliverable.
When you order an engagement, we work from the page count, target keywords, target audience, and any other inputs you supply. Scope is defined by what is described on the relevant service page at the time of order, plus any clarifications we exchange before work starts. Out-of-scope work is treated as a change request (see below).
We aim to deliver within the timeframe stated on the relevant service page. If we expect the timeline to slip, we will tell you and agree a revised date.
When we deliver the work product, you have 14 days to flag any issues against the agreed scope. Within that window:
If you do not raise any issues within 14 days, the deliverable is treated as accepted. Revisions outside the included rounds, or changes to scope after delivery, are treated as change requests.
If we deliver work that materially misses the agreed brief, our primary remedy is to redo the affected work at no additional cost. We will only refund (in whole or in part) if a redo is not practical or if you have already given us a fair opportunity to fix it and you reject the redo for a reason that relates to the original brief.
Out-of-scope changes (extra pages, new keywords, change of direction after work has started) are quoted and invoiced separately. We will agree the change in writing before doing the work.
The "Custom site / Get a quote" option on per-page services is handled by email. We agree the scope, timeline, and fee in writing before work starts. Bespoke engagements outside our standard catalogue are handled the same way.
Full Stack is a monthly subscription. You pay in advance for the upcoming month. We deliver an ongoing programme of audits, optimisation, and monitoring as described on the Full Stack service page.
The retainer continues monthly until cancelled. You can cancel at any time before your next billing date by emailing hello@busca.agency. The cancellation takes effect at the end of the current paid month. We do not pro-rate partial months.
The retainer scope is set out on the Full Stack service page. If we want to change the scope materially, we will give you at least 30 days' notice. If you do not accept the change, you may cancel without further obligation.
Where the retainer includes a fixed monthly volume (for example, pages optimised, audits run), unused volume does not roll over to the next month unless we agree otherwise in writing.
Fees are listed on the relevant service page and are quoted in US dollars unless stated otherwise. Self-serve products and per-engagement services are billed up front. The retainer is billed monthly in advance.
Card payments are handled by Stripe directly on the checkout page. By providing payment details you authorise the relevant charge.
Refund mechanics differ by modality. The paid AI Search Audit has the outcome-tied refund described in Section 3. Per-engagement services have the re-do remedy described in Section 4. Retainer fees are non-refundable for completed months; cancellation takes effect at the end of the current month (Section 5).
We may change our fees from time to time. New fees apply to new orders and to retainer renewals after at least 30 days' notice. Existing engagements continue at the agreed price.
Late payment on retainers (more than 14 days past due) may pause the service until paid. Late payment fees and interest may apply under the UK Late Payment of Commercial Debts (Interest) Act 1998 where it applies.
When you ask us to audit, optimise, or otherwise work on a domain, you warrant that:
You indemnify us against losses, fines, or claims that arise from a breach of this Section.
We can only deliver good work if you give us what we need. You agree to:
If a delay or extra cost is caused by your inputs (late access, incomplete brief, late review), the affected timelines are extended and any additional fees may be charged as a change request.
SEO and AI search visibility depend on many factors outside our control: search engine algorithms, AI provider behaviour, your competitive landscape, the existing state of your domain, and user behaviour. We will do the work with reasonable skill and care, but we do not guarantee specific rankings, traffic levels, citation counts, mention frequency, conversion rates, or revenue outcomes.
Any forecast or example we share is illustrative, not contractual.
Several of our deliverables include data drawn from third-party AI engines (ChatGPT, Perplexity, Google AI products, and others). You acknowledge that:
You own your domain, your brand assets, your existing content, and any data you provide to us. You grant us a non-exclusive licence to use that material as needed to deliver the service you have ordered.
Once you have paid in full, you own the bespoke deliverables we produce for you (audit reports, optimised page copy, schema markup, technical change lists, written recommendations specific to your business). You may use them inside your organisation, share them with employees and contractors who need to act on them, and publish or implement them on your own websites.
We retain ownership of our methodology, scoring frameworks, internal tools, prompt libraries, software, audit pipelines, and any reusable templates that are not bespoke to you. Nothing in these Terms transfers ownership of those to you.
We may use anonymised, aggregated data drawn from many engagements to build category-level benchmarks (for example, the AI Visibility Index leaderboard) and to improve our service. Your brand identity and customer-specific data are never included in any public benchmark or case study without your separate written consent.
We may ask you for permission to feature your engagement as a case study or testimonial. We will not publish your name, logo, or specific results without your written consent.
Each party may share information that is confidential (commercial plans, internal data, brand strategy, proprietary content). The receiving party will:
These obligations do not apply to information that is public, already known to the receiving party, independently developed, or required to be disclosed by law (with reasonable notice where possible).
We process personal data as described in our Privacy Policy. Where we act as a processor on your behalf (for example, processing personal data inside a CMS you give us access to), we will enter into a Data Processing Addendum on request.
We warrant that we will perform the services with reasonable skill and care, in line with general professional standards applicable to AI search and SEO agencies.
To the fullest extent permitted by law, the self-serve tools (the free audit and paid audit) are provided "as is" and "as available", and we disclaim all other warranties, express or implied, including any implied warranty of merchantability, fitness for a particular purpose, non-infringement, or quiet enjoyment.
Nothing in these Terms limits any warranty or right that cannot be limited or excluded under applicable consumer or commercial law.
Excluded losses. To the fullest extent permitted by law, neither party is liable to the other for any indirect, incidental, special, exemplary, consequential, or punitive losses, or for any loss of profit, revenue, business, contracts, goodwill, anticipated savings, or data, however caused.
Liability cap. Our total aggregate liability to you under or in connection with these Terms is capped at:
Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any other liability that cannot be limited or excluded by applicable law.
You will indemnify us against any third-party claim, loss, or cost (including reasonable legal fees) arising from:
We will indemnify you against any third-party claim that the services or our methodology, as delivered by us, infringes a third party's intellectual property rights, subject to the limits in Section 15.
Self-serve tools and per-engagement services. The agreement between us starts when you place an order and ends when the deliverable is accepted (or deemed accepted under Section 4) and all fees are paid. Either party may terminate for material breach of these Terms that is not cured within 14 days of written notice.
Retainer. Either party may cancel at the end of the current paid month by giving notice before the next billing date (Section 5). Either party may terminate immediately on written notice for material breach that is not cured within 14 days, or for insolvency events.
What happens on termination. Within 30 days of termination, we will let you download any deliverables we hold for you. After 30 days we may delete them in line with our retention rules. Sections that by their nature should survive (including Sections 11, 12, 13, 14, 15, 16, 19, 22, and 23) survive termination.
We are an independent service provider. Nothing in these Terms creates an employment, agency, partnership, joint venture, or franchise relationship between us. Neither party can bind the other or make commitments on the other's behalf.
You may not assign or transfer these Terms or any rights under them without our prior written consent. We may assign these Terms to a successor in connection with a merger, acquisition, corporate reorganisation, or sale of substantially all of our assets.
Anti-competitor assignment. If our business is acquired by an entity that you reasonably consider a direct competitor, you may terminate the agreement on 30 days' written notice and we will refund any prepaid, unused fees on a pro-rata basis.
You agree not to:
We may suspend or terminate accounts that breach this Section.
Neither party is liable for failure to perform if the failure is caused by events outside its reasonable control, including outages of third-party platforms (AI providers, search engines, hosting), changes to AI provider terms or APIs, internet outages, cyber-attacks, natural disasters, war, or acts of governments. The affected party will give prompt notice and use reasonable efforts to resume performance.
These Terms are governed by the laws of England and Wales. Any dispute arising out of or in connection with them is subject to the exclusive jurisdiction of the courts of England and Wales.
Notices. Notices to us must be sent to hello@busca.agency. Notices to you will be sent to the email address on your account.
Severability. If any clause is found unenforceable, the rest of these Terms continue in effect.
Waiver. A failure to enforce a right is not a waiver of that right.
Entire agreement. These Terms, together with the Privacy Policy and any written scope, statement of work, or order confirmation, are the entire agreement between us on the subject and replace any earlier agreements.
Changes. We may update these Terms from time to time. The "Last updated" date at the top will reflect the latest version. If we make a material change that affects your rights, we will give you reasonable notice (typically 30 days) and, where the change is to a retainer, the option to cancel without penalty.
Email hello@busca.agency for questions about these Terms, your account, an active engagement, or a complaint.
Questions? Get in touch.